Fundamental No. 25 – Contribute to Profit

We're in business to generate value while making money. We all play a role in building revenue that exceeds our expenses. Look for ways to increase our sales, develop new clients, and control our expenses. What is profit and where does it come from? The goal of a business is to make profit. Profit is the fuel that allows us to serve our customers well, to pay our staff, and to grow.  The more value we add for our customers, the more profit we can generate.  Since profit is the difference between our revenue and our expenses, the only way [...]