Fundamental No. 16 – Walk In Your Customer’s Shoes
Who is your customer? According to Peter Drucker, "a customer is anyone that can tell you 'no'", and similarly, Sam Walton asserts that "There is only one boss. The customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else." That's pretty big stuff. In your world and within the company, who has the ability to say 'no' to you? Yes! Believe it or not, we all have customers. Every person in the company has at least one customer that they must satisfy, and that's why fundamental number 16 is [...]