The Murren Way

Joe Girard is known throughout the business world as one of The Greats in Marketing. What was his secret? "The key to selling is not convincing, it's caring," he said. You will go much further in your endeavors by truly caring in your heart about the well-being of those around you. From working safe, to interpersonal team issues, to building relationships with our clients, we can always consider the wellbeing of the person or persons we are dealing with. Before we attempt to solve a 'problem', let us consider what would be a best solution for them, not ourselves. Let [...]

Most of us decide whether or not to speak up by considering the risks of doing so. Those who are best at straightforward conversations don’t think first about the risks of speaking up. They think first about the risks of not speaking up. They realize if they don’t share their unique views, they will have to live with the poor decisions that will be made because of holding back their informed opinions. Reverse your thinking.   FUNDAMENTAL NO. 10: Speak Straight - Speak honestly in a way that helps to solve a problem, rather than simply making a point.  Make [...]