The Key to Selling is Caring, Says Joe Girard

Joe Girard is known throughout the business world as one of The Greats in Marketing.

What was his secret? “The key to selling is not convincing, it’s caring,” he said. You will go much further in your endeavors by truly caring in your heart about the well-being of those around you.

From working safe, to interpersonal team issues, to building relationships with our clients, we can always consider the wellbeing of the person or persons we are dealing with. Before we attempt to solve a ‘problem’, let us consider what would be a best solution for them, not ourselves.

Let us put our selfish emotions such as our fears, desires, and resentments aside to make room for caring and concern for others. Success comes to us one step up the stairs at a time—one win at a time, one handshake at a time, one buy-in at a time!